Nearly forty years ago, the International Code of Marketing of Breast-milk Substitutes (the Code) was adopted, calling on governments, companies, and health care workers to protect families from aggressive marketing efforts, particularly of formula, feeding bottles, and artificial nipples.
However, the existence of the Code is not enough to secure a world where predatory marketing does not stand between mothers, parents, and breastfeeding.
The 40th anniversary marks a critical moment for all of us to learn more about the Code and get tools for the ways that we can strengthen and support this essential protection.
You are invited to join as the Global Breastfeeding Collective celebrates the 40th anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes (the Code) by the 34th World Health Assembly.
At the celebration, hear from leading speakers on how big corporations influence infant and young child feeding patterns around the world and how those practices risk public health. You can get inspired with how governments tackle these practices through Code legislation and learn what more we can do to strengthen the Code in the years to come to provide our infants with the best start in life.
Sponsored by the Global Breastfeeding Collective, which includes UNICEF, the WHO, and more than 25 international agencies including ILCA, all of whom are calling on governments, policy makers, development partners, and civil society actors to increase investments in breastfeeding worldwide.
21 May 2021 at 14:00 to 15:30 CET (8:00 a.m. New York, 14:00 Geneva, 15:00 Nairobi, 17:00 Islamabad, 21:00 Tokyo) in English, Russian, French, Spanish, and Arabic. Live stream via Zoom. Free registration required.